(Source: By paper cut design - Shutterstock)
As content creators, your content is your voice, and it yearns to be heard.
Think of a brand as the big, mounted wall speaker which accentuate your voice. It highlights the strength and the unique characters of the voice you already have.
But one might think, what does it take to build a personal brand that works for content creators?
Content creation is not a one-size-fits-all process. Every single client we work for and every other creator has their own quirks and things that make them stand out.
The process of building your own brand takes the very core of your own personality, and most importantly, dig down to your deepest ‘Why’ and what makes you the creator you are now.
Your identity is what makes your brand, and at the same time, your brand might be a part of your identity. Either way, you carry it within your portfolio, resume, CV, social media persona, and the list goes on. Virtual brand identity is a part of what makes your story, and we know that a good story sells. And this is where things get interesting.
A good story that reflects your deepest ‘why’ and your desires, goals, fears, and what you wish your client want to achieve is the key to build your personal brand.
That being said, we can do a market research on what’s out there and what other creators do, but nothing could get as close to who you are in terms of your own individuality, and this is why in Vivefi, we encourage creators to build their personal brand and inspire others who are on the same path as we do.
Building your own personal brand from scratch make you question everything you do as a creator, as how you carry yourself throughout your brand will be reflected in your persona and the kind of clients you attract.
Have you ever landed yourself what seemed like a dream gig, but as you go with it, you realized that what your client do doesn’t exactly align with who you are, both as a person, and a creator?
How you show up and your persona through your brand identity are what essentially are drawing the right clients to you, and we are here to help you build the right persona for your brand.
What are the steps to build your personal brand and attracting clients that align with what you do?
1. Think of yourself as your own user persona.
Identify your fears, goals, desires, and strength. What are your biggest dreams? Which activities attract you and what doesn’t? What is your greatest strength and what is your weakness? Do a brainstorm and don’t worry when it gets overwhelming. Later on, we will narrow down the ideas you come up with to your own niche and identity you choose to be as a creator.
2. Choose several keywords of your persona.
Is it Classic? Is it Visionary? Is it Modern? The adjective you choose for your own persona is the loudest voice in the room. There is correlativity between visual perspective and the ‘language’ you pick for your visual identity. What does it represent? Which words do you want to be associated with? In terms of awareness, you might want to involve SEO work into this and dig the keyword trends in several SEO platforms such as Buzzsumo or Ubersuggest to pick the most effective set of keywords that work in your brand identity.
3. Start building your visual elements.
For a set of visual brand identity, you will have to pick: 1. Color palette. 2. Typography elements (fonts). 3. Moodboards for your visual brand. Color palette is one of the most crucial elements of your visual brand, as it gives off the vibe of your identity and creates certain perceptions that are embedded in the minds of your clients, followers, and other people who might come across your portfolio and social media pages. You may use Coolors, Colormind, Muzli Colors, or Colorspace as platforms that might help you build your color identity.
Typography is as important as you as multiple sans or serif fonts might affect the consumers' perception differently. Lastly, your moodboard is the compilation of ideas for your personal brand, so you would get an idea of how your visual brand might look like at a glance.
4. Build the persona of your ideal clients and projects.
This is the part where you get into the minds of your potential clients and projects, you might need a set of behavioral data and keywords research based on the words persona you've built. In Google Trends, Buzzsumo, and Audiense Insights, you will be able to see which topics are trending in your niche, what your target market and segmentations are looking for, as well as their online tendencies and behavior in terms of their content searches and social media activities. From this data, you will need to do the personification analysis by empathizing with your potential 'clients' and think through things they might fear about, their goals, their needs, and many other aspects that might be going on in their lives and what they would like to solve.
5. Choose 2-4 main platforms to build your brand awareness.
It is recommended to build your brand identity through no more than four different platforms to keep it consistent and effective. Through the target market analysis, you would be able to get an idea of your customer's behavior and where they spend more time on the digital platforms. You may want to focus on those platforms and tweak their peak times, the biggest potential audience geographical location, and create posts and content plans accordingly.
(Source: by Natasha Remarchuk)
At the end of the day, there is no exact formula to create the ultimate personal brand. Trials and errors would be needed to find your very own niche and to eventually attract the gigs and clients that align with your personal work. However, the steps mentioned above might help you to maneuver your own way through your journey in finding your personal brand as a content creator and once you've created the perfect visual brand identity for you, you become more than just the content you make and your work, as you pour your personality and your vision, mission, and goals in your visual brand. The content that is heard is carried through a bright, powerful personal brand identity.